Saturday, 19 December 2015

Two Reasons Why Email Marketing Beats Social Media Marketing In Lead Generation

If you used social media right, you can build a genuine relationship with your customers. You find out what people are saying about your brand and it enables you to share interesting  contents with your targeted audiences. Regardless of whether they are in B2B or B2C, most businesses can't afford not to have social media marketing presence.
There is some thing that social media is not great for, is LEAD GENERATION. What is lead generation? lead generation is the initiation of consumer interest or inquiry into products or services of a business. Social media works effectively for many marketing activities, but generating new leads is not one of them. One study in 2014 from the management consulting firm Mckinsey & company suggests that email conversion rates are 40 times higher compared to facebook and twitter combined.

Here are two reasons why email marketing a relatively old channels, better suited for lead generation

1. There are too many noise on social media

The very reason that make social exciting and wonderful also make it a difficult marketing channel. On daily bases , Twitter user generate 500 million tweets, on facebook, users post 55 million status updates per day. On Instagram, over 70 million pictures are posted per day.

2.You can say more on email

Some times it require more than 140 characters to get that lead. Though email need to be short as well, but at least you are not limited to a certain numbers of characters.   

So what do you think, Right or wrong?